Christian Jewelry And Mustard Seed
Q.What can i find in a religious store?
A.In my experience,most evangelical media are not propaganda designed to induce a political or spiritual conversion. Of course, when a TV preacher invites viewers to be saved, even to put their hands on the monitor to "touch" the preacher's hand, media are intended as a conversion tool. But outside of the televangelical context, Christian music, videos, films, and magazines are not uniformly designed to convert consumers. More often, consumers are assumed to already be saved, or it is hoped that this media might soften the unsaved consumer's heart so that a one-on-one encounter with a saved friend, family member, or coworker might be more effective. Media such as Christian videos are not considered as powerful as personal testimony, but they might plant the proverbial mustard seed, an idea about salvation that might someday take root if properly nourished. This is hardly the hard sell approach that one would expect from "propaganda." In addition to books, CDs, and videos, religious bookstores are now packed with Christian tchotchkes, jewelry, and even junk food. To nonevangelicals, products such as Scripture Candy and Testamints may seem profane. But to dismiss such products is to ignore how they figure in the daily lives of evangelicals. Born-agains place religion at the center of daily life, believing that one can serve the Lord through the most mundane acts-being on time to class, playing ball with your son, even picking up your husband's dirty socks. Similarly, when young Christians produce a five hundred gallon milkshake in honor of the Teen Missionaries International theme, "Shake the World for Jesus" (from Ezekiel 38:20: "All the men that are upon the face of the earth shall shake at my presence"), they do not see themselves as belittling the Lord. Rather, the milkshake is taken as a potent symbol of missionary commitment to the Gospel. Everyday cultural products such as Christian music and magazines can also help trigger and maintain this kind of commitment. Chastity, too, can be sustained with the help of products such as "True Love Waits" gold pendants and psychedelic "Virtuous Reality" posters. Thanks to such Christian lifestyle products, the consumption of mass-produced goods can now be justified as serving a holy purpose.
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